personally, the best online bookies for me have been william hill and paddy power. william hill’s app is smooth and their £40 free bet on a £10 deposit offer hooked me in. paddy power’s odds boosts and cheeky promos keep things exciting, even if their ads get banned all the time.

on the other hand, avoid betfair exchange unless you know the commission game well. I lost quite a bit messing around there before switching to regular sportsbooks for simple bets.